We helped develop and create a unified mobile app for Albertsons and their subsidiary brands. My work included working on the ZIP Fulfillment, Deals page, List Creation, In-Store Shopping Mode, Checkout, and more.
We rethought the fulfillment experience to provide transparency around how and which Albertsons brand is providing its service. The new flow also instills confidence in the user with their selection and fulfillment method. We also made it easier for the user to switch between delivery and pick-up.
We introduced Deals in the Shopping App by designing a modular system that utilized a model of ‘silent clipping’ to reduce customer pain points. Overall our goal was to reduce the time it took users to shop on the mobile app while providing the best deals possible.
We created a listing tool that gives users the ability to organize their online shopping experience into custom lists. The new design allows users to search for specific products from any item in their list.
We updated the checkout experience to handle multiple saved addresses, edit order information, and adjust payment options. We also improved old designs to identify missing information required for checkout.
